The Monkey Rock Group, Inc., www.monkeyrockusa.com – went public today, Monday, June 14, 2010. Founder, Chairman and CEO of MKRO, John Dent, called this achievement a move which has been the goal of this dynamic company since its inception, and satisfies the commitment to shareholders to begin trading in the public markets.
The Monkey Rock Group cut its teeth in Sturgis, SD at the home of the Sturgis Motorcycle Rally, the biggest and baddest motorcycle rally on the planet – putting together one of the hottest venues at Sturgis 2009 (generating $387k in revenue) and planning an even better party for 2010.
By providing the finest entertainment, setting the standard in excellence for event vendor facilities, and having some of the best short-cycle food/beverages available, the Company really made a name for itself last year at Sturgis.
As a branded concept which operates via straightforward and mature concept models that are highly attuned to the specific target market, MKRO has plans to expand next to Daytona Beach, FL, because of the NASCAR scene and obvious parallels.
In addition to planned retail expansions into markets like rodeo and other sporting events, MKRO is on the move with their distinctively branded, 70-foot tractor trailer rig and 10,000+ sq. ft. tent, making the Company a highly flexible and mobile operator with the ability to launch a venue wherever opportunities exist.
Mr. Dent noted the blowout success of the Monkey Rock concept at Sturgis 09, citing it as the basis for making the concept work via a public company and thus generating massive amounts of brand identity through the increased visibility and improved shareholder value this move will provide.
Dent also indicated that the Company is ideally positioned to capitalize on this well-developed concept within the greater North American motorcycle rally industry.
COO of MKRO, Chris Edwards, spoke of the “evolved, modern and environmentally sophisticated customer experience” the Company is able to engineer, noting Sturgis 09 as proof of concept that MKRO can deliver exceptional value to its customers.
MKRO knows its business and is on top of it with a slick new website and solid social network integration initiatives for top hubs like Facebook and MySpace. The Company has even launched its own state of the art social networking site for Monkey Rock fans to swing on.