More Americans are planning to grill their Thanksgiving turkeys outdoors this year than last year, according to an online survey.
Seven percent among all American households are planning to grill their turkeys outdoors this month for the Thanksgiving Day compared to 4 percent in 2008, according to the latest Weber GrillWatch Pulse, an up-to-the minute online survey conducted by a third party research firm Toluna.
Nineteeen percent of younger Americans in the 25 to 34 years age group are more likely to explore alternative cooking methods other than oven roasting to cook their Thanksgiving turkeys, compared to 10 percent of respondents in the age group of 35 years and above.
Nearly a third of Americans (32 percent) who aren’t using an outdoor grill or smoker to cook their turkey say they will be interested in using one of these methods in the future.
Thirty eight percent of the respondents under the age of 45 are more likely than those age 55 and above (25 percent) to be interested in trying an outdoor grill or smoker to prepare their Thanksgiving turkey in the future.
Nearly a fourth of Americans (24 percent) said they’ve grilled or smoked a turkey for Thanksgiving.
Forty one percent of the households who said they are not grilling or smoking a turkey for Thanksgiving this year said they would be interested in using an outdoor grill or smoker in the future.
A sample of 1,067 Americans who are 18 years and older took part in the survey conducted on November 4 and 5. The sample is balanced demographically to represent all households across the US.
KeyStat Marketing was responsible for designing the questionnaire, managing the project, data analysis and reporting for the Weber GrillWatch Pulse study.