While the media in Britain, Europe and the U.S. (and elsewhere) are rapidly ramping up their coverage of the upcoming Royal Wedding between Prince William and Kate Middleton, more than one-third (35 percent) of British adults plan to ignore the festivities altogether, according to a survey by YouGov, internet-based market research firm launched in the UK.
An equal number of people (35 percent of respondents) will watch the nuptials on television; while a scant 2 percent will voyage into central London to witness the procession to Westminster in person.
Perhaps not surprisingly, the wedding is far more appealing to women than men.
Almost half of women polled (47 percent) will watch the ceremony on television, while only about one-quarter (23 percent) will do so.
Similarly, only 24 percent of women will ignore the event, while almost half (46 percent) of the men will.
Others responded in varying degrees of enthusiasm for the royal wedding.
It is unclear if those people who want to ignore the wedding are anti-monarchs or if they are not turned off by the relentless media coverage of two people who are (to the vast majority of Britons) complete strangers.
Author Michael Rosen, a dedicated republican (that is, he opposes the monarchy), told BBC: My way of dealing with [the royal wedding] is just to carry on. I shall keep on doing what I usually do. I will go on reading and working and ticking along around the house. I don't have to acknowledge it at all.