The platinum market starts out Thursday's US trading under some pressure, with the January contract holding just above the prior session's low. With a major metals research firm forecasting 2011 platinum production to be up 6% while demand for platinum expected to be up only 2% this year, and with a current platinum surplus forecast of 195,000 ounces, many in the market feel that the internal fundamentals for platinum are likely to weigh on prices. In other words, platinum, gold, silver and copper all have the appearance now of needing a better global macro-economic outlook. UK Retail Sales during October were up 0.6%, higher than market expectations and may signal stronger UK jewelry demand over the next few month.