Despite Memorial Day sales, warmer weather and deals such as $1 flip-flops, most U.S. retailers are expected to post declines in same-store sales in May as shoppers kept hunting for bargains in the recession.
Department stores and chains catering to trendy teens likely suffered at the expense of discounters.
Only eight of 30 retailers are expected to report growth in May sales at stores open at least a year, or same-store sales.
Reports from retailers this week are likely to show that most U.S. shoppers continue to search for low prices 17 months into the longest recession since the Great Depression.
Mounting job losses, a credit crunch and a severely weakened housing market have led many consumers to shy away from purchasing things they do not need, despite early signs of stabilization like improving consumer confidence.
It's too early to call for sustainable growth, said Lazard Capital Markets analyst Todd Slater.
May same-store sales are expected to fall 3.6 percent from a year earlier, when they rose 1.1 percent, according to Thomson Reuters' revenue-weighted index of sales from 30 retailers. Such a decline would be less than the year-to-date average of a 4.5 percent drop.
The data excludes Wal-Mart Stores Inc
Now we're going to see actually a true picture of really how the other retailers fared, said Jharonne Martis, senior research analyst at Thomson Reuters.
Analysts cautioned that investors should not get excited for a rebound just yet, especially since retailers face a tough comparison this summer. Last year, summer sales were boosted by consumers spending their tax rebate checks.
The S&P retail index <.RLX> fell 6 percent in May, though it rose sharply on Monday to recover much of those losses.
Lazard's Slater said now is the time for investors to start looking at retailers that could show some improvement in the fourth quarter, including Limited Brands Inc
BUYING BASICS AND BARGAINS
Retailers catering to higher-end shoppers faced the most pressure. Department stores are all expected to post lower same-store sales, with the steepest drop at Saks Inc
At lower-priced outlets such as TJX Cos Inc
Warm weather might have helped lift sales. Last month was the tenth-warmest May in the United States in 50 years, and the warmest since 2007, according to tracking firm Planalytics.
In the teen category, chains that promoted basics and offers such as buy one, get one free are likely to post the strongest results. Buckle Inc
We've seen Abercrombie take a more aggressive promotional cadence in order to stop the bleeding, if you will, Slater said.
Several analysts expect continued improvement at Gap Inc's
Gap's overall same-store sales are expected to decline.
Another factor weighing on shoppers' minds is the possibility of more job losses. Analysts expect the May unemployment report, due out Friday, to show the jobless rate rose to 9.2 percent last month from 8.9 percent in April.
Until that number starts to improve consumers are not going to feel fully better about the economy Martis said. One piece of economic data they understand very well is the unemployment number, and if they don't feel secure about their job security they're not going to spend money.
(Reporting by Jessica Wohl, editing by Matthew Lewis)