Motorola (NYSE:MSI) botched its Cyber Monday Moto X promotion, leaving consumers up in arms after finding they were unable to purchase the greatly discounted contract-free Moto X for $349, which is regularly priced at $499.
In response, Motorola CEO Dennis Woodside issued a formal apology on Monday via the official Motorola blog. Clearly, Motorola underestimated consumer demand for the Moto X on Cyber Monday, which Woodside addressed:
“First, we misjudged the overwhelming consumer demand for Moto X, which was far greater than we expected."
Woodside then revealed that presale tests were not comprehensive enough, leading to an oversight that failed to show that the MotoMaker customizer engine would have issues with large volumes of orders.
“Second, our presale site testing was not sufficiently extensive. Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the MotoMaker customization engine,” Woodside said.
Unfortunately, this oversight by Motorola led to the disaster that ensued. While some consumers were able to get their hands on the Cyber Monday Moto X deal prior to the site’s crash, many more were greeted with a down website, unable to get their Moto X orders fulfilled.
To make good on its promise of a $349 Moto X, Woodside explained, the promotion will be relaunched on Wednesday, Dec. 4, at 12 p.m. EST/9 a.m. PST. They've also added another day for the deal, so those who miss out on the Dec. 4 promotion will get a third chance to get the Moto X on Monday, Dec. 9.
Furthermore, Woodside promised that Moto X supplies would be doubled and accessories would be discounted by 30 percent for both Moto X promotion days.
In the meantime, the official Motorola MotoMaker website is finally back up and running.
Will Motorola’s response bring back the number of consumers who were unable to purchase the Moto X? Let us know what you think in the comments below.
Luke Villapaz is a Multimedia Producer at the International Business Times. He comes from a diverse media background working freelance in production and photography. Luke...