MTV Networks has acquired the development studio, Harmonix's Guitar Hero, for $175 million on Friday, adding to its recent purchases of companies across the gaming sector.
The network has worked with Harmonix's hero before, building creative promotions, and competitions for a number of MTV's multi-platform properties.
The acquisition of Harmonix will deepen MTV's connection to its audience via online, mobile and console music gaming, and expand the relationship with both labels and artists through the creation of games based on classic songs as well as future album releases, said Christina Norman, president of MTV.
Harmonix is an innovator in giving audiences new and dynamic ways to interact with music, and I couldn't be more excited to welcome the company into MTV Networks' strong portfolio of multi-platform brands, she added.
Companies Xfire and GameTrailers.com have are a few other companies from the gaming sector to recently come under MTV control.