British leather goods maker Mulberry has named the managing director of Hermes France Bruno Guillon as chief executive to replace Godfrey Davis who will move into a non-executive chairman role.

Guillon, who joined Hermes in 2001 having previously worked at LVMH and Nina Ricci, said Mulberry was a great British brand with a unique heritage and an exceptional opportunity for growth.

Mulberry's luxury products, such as its Bayswater and Alexa bags, have become increasingly sought after internationally, and helped the group announce a more than trebling in first-half profit earlier this month.

(Reporting by Paul Sandle)