Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops new brands and products to market using direct response TV advertising and commercials as well as media content for network and cable television distribution.

Water is regarded by Muscle Flex as potentially the most important ingredient in maintaining a healthy lifestyle. It is estimated that as many as 75% of Americans do not drink enough good clean water on a daily basis. Water consumption is one of Danny Alex’s (CEO and founder of Muscle Flex) 30 fitness rules to living a better and healthier lifestyle.

Drinking enough water on a daily basis has been found to decrease the risk of a number of negative human conditions and diseases. Drinking the proper amount of water has numerous beneficial effects including: regulating the body’s metabolism, hydrate skin, relieve fatigue, ease back and joint pains, help short-term memory and help with the ability to focus on tasks.

Muscle Flex is developing several water-related products which will take place as one of Muscle Flex’s main product categories. The company’s portfolio of water-related products is to include:

• At-home filtration systems
• On-the-go filtration systems
• Muscle Flex branded bottled water
• Muscle Flex health-infused water
• Muscle Flex energy water

The company will market these products, starting with the at-home filtration system, using its direct response, online ecommerce and traditional retail methods.

Let us hear your thoughts: Muscle Flex Inc. Message Board