Muscle Flex Inc. announced this morning that it has acquired the web domain www.MuscleFlex.com and has launches a new updated site ahead of the national release of the Beagle StepFit commercial. To visit the new site, click on the following link: www.MuscleFlex.com

“Acquiring the MuscleFlex.com web domain was an important step in ensuring that all web traffic generated from our advertising is captured with as little bleeding as possible,” commented Danny Alex, CEO of Muscle Flex Inc. “I regard our web traffic to be one of our most valuable assets and now with the acquisition of MuscleFlex.com, Muscle Flex Inc. owns the important web properties for capturing customers as well as maximizing search results and web optimization.”

The partnership of Muscle Flex television media and its online properties is one that promotes leading edge data capture, efficiency and entertainment value for the customer. Cross pollinating the Muscle Flex customer database and communicating with them effectively, without intrusion, is an important strategy in developing ongoing sales and maintaining a close relationship with the customer.

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