Muscle Flex Inc. announced this morning that it is developing a portfolio of “Water” related products. With plans to market using its direct response, online ecommerce and traditional retail methods, the water related products will be included as one of the company’s main product categories.

Muscle Flex credits “Water” as potentially the most important ingredient in maintaining a healthy lifestyle. It has been estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle.

Muscle Flex is currently finalizing an at-home water filtration product that is expected to retail from between $19.95 – $29.95. The company plans to market the product via a 2 minute short form commercial. Muscle Flex is also developing other water related products from easy at-home and on-the-go filtration products to bottled water and water that is infused with additional nutrients and enhanced benefits.

The benefits of drinking ample amounts of water are numerous:
– Dehydration can slow down one’s metabolism as much as 3%
– One glass of water can shut down midnight hunger angst.
– Lack of water is considered the primary reason for daytime fatigue.
– Research indicates that 8-10 glasses of water a day could
significantly ease back and joint pain for up to 80% of sufferers.
– A mere 2% drop in body water can trigger fuzzy short-term memory,
trouble with basic math, and difficulty focusing on the computer screen or on a printed page.
– Drinking ample amounts of water daily has been found to decreases the
risk a number of negative human conditions and diseases.

“Water products are a major focus for Muscle Flex Inc.,” commented Danny Alex. “If people drank 1 or 2 glasses of water when they felt sluggish, tired or fatigued, within minutes they would feel revived and come alive. Water is something that everyone MUST drink and everyone understands the importance of it. Muscle Flex will be a one-stop provider of real-life ‘Water’ solutions for people … solutions that are innovative and that can easily be applied to anyone’s lifestyle.”

He continued, “Becoming and staying healthy is all about simple one-step at a time lifestyle changes that take hold and stick as permanent lifestyle changes. As with the majority of Muscle Flex products, the Muscle Flex lifetime guarantee will apply to our water related products. It shows our commitment to quality as well as building the brand name, Muscle Flex, that people trust and hold in high regard. Unequivocal consumer trust in Muscle Flex and in all Muscle Flex brands is critically important as an over-all corporate mission.”