Muscle Flex Inc. was pleased to announce this morning the details of its second product release, The Beagle StepFit(TM) Pedometer (, a multi-functional pedometer. Clipping onto the waist of an individual for walking or running, the device provides the wearer with detailed information as to how many steps the person has taken as well as the distance traveled. In addition to these standard features, however, Muscle Flex has taken the pedometer one step further by including the following features:

1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/ 24 Hour format

Retailing at $19.95, the Muscle Flex Beagle StepFit Pedometer will come with two free Beagle Minis(TM). The Beagle Mini is a Muscle Flex pedometer that is a step, distance and calorie counter all in one. The Beagle StepFit comes with the Muscle Flex lifetime guarantee.

According to the press release, Muscle Flex is working on a 1 and 2 minute short form direct response commercial for the Beagle that will be aired nationwide before Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

“Muscle Flex is going to get America fit, one step at a time,” stated Danny Alex, CEO of Muscle Flex Inc. “We are very excited about The Beagle StepFit Pedometer and strongly believe that it will be a blockbuster hit for Muscle Flex. One of the key strategies of Muscle Flex is developing strong brand recognition by becoming the defacto name within a product category. We will make the Muscle Flex Beagle StepFit the name everyone in America associates with a high quality pedometer.”

Muscle Flex also told investors that it will soon be releasing its first value priced product, The BUDDY Tablet Caddy(TM) ( direct response TV commercial nationally as well as its up and coming sports and active wear lines, The Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) collections ( which will be marketed via a 30 minute direct response television program as well as traditional retail. It is anticipated that Muscle Flex will release details of its third value priced product in the very near future.

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