Muscle Flex Inc. announced early this morning that its CEO, Danny Alex, will participate live on the American Music Awards online pre-show on November 22, 2009. Muscle Flex brands will be referenced during his segments which will focus on fitness and lifestyle. According to the press release, the introduction was made by Muscle Flex’s marketing partner TLK Fusion.

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on,, the official AMA fan page on Facebook and partner sites and as well as and other sites around the globe.

With TLK Fusion’s powerful relationships in the entertainment industry, Muscle Flex will be positioned side by side with Hollywood’s elite power companies and individuals. TLK Fusion Entertainment has agreed to work with Muscle Flex on an ongoing North American marketing and promotions campaign as well as provide consulting services. TLK Fusion is currently developing a 360 degree marketing plan for Muscle Flex, including public relations, nationwide promotions, charitable alignments and strategic partnerships. TLK Fusion is one of Hollywood’s most influential Marketing Firms and presides over close relationships with some of North America’s most prominent media, television and online entities.

Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, stated, “Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year’s AMAs and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-show.”

“This is truly an exciting way to bring Muscle Flex and our brands to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions,” commented Danny Alex, CEO and Founder of Muscle Flex. “The people at dick clark productions have been amazing and it’s an amazing opportunity that I hope will lend itself to more down the road. Ken and Tracy at TLK Fusion have certainly proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events.”

Let us hear your thoughts: Muscle Flex Inc. Message Board