Muscle Flex Inc. announced early this morning that it is providing investors with details regarding the initial television advertising campaign for the Beagle StepFit(TM) Pedometer. The initial test advertising campaign will begin on December 7 and run nationally over several cable stations.

Muscle Flex plans to run 1 and 2 minute Beagle StepFit spots distributed at diverse times throughout each day of the week. The company decided to move back the media launch for the Beagle StepFit as the week of November 30 could have resulted in the potential of having media spots pre-empted due to the density of advertising for the holiday shopping season. It is critical Muscle Flex collects accurate data for the initial TV ad campaign so any modifications can be implemented with the most reliable data available.

The busiest time for the direct response business begins in early January and goes through into the early Spring and it is this time frame in which Muscle Flex intends to maximize its revenue growth potential for both the Beagle StepFit(TM) and BUDDY Table Caddy(TM) commercials. Additional Muscle Flex products and commercials have been planned for early next year, details of which are expected in the near future.

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