Muscle Flex Inc. today invited the public to tune into for the American Music Awards Online Pre-Show Sunday, November 22, 2009 from 3:00 – 5:00 PM broadcast live from the Red Carpet at the Nokia Theatre with Muscle Flex CEO Danny Alex as the Official Fitness and Lifestyle Expert Commentator. Danny Alex will participate live on the American Music Awards online pre-show with Muscle Flex brands being referenced during his segments which will focus on fitness and lifestyle.

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday, November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp (dick clark productions) associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday, November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on,, the official AMA fan page on Facebook and partner sites and as well as and other sites around the globe.

Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, stated, “Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year’s AMA’s and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-Show.”

“It is anticipated that the American Music Awards Online Pre-Show will be viewed by in excess of 10 million+ unique visitors during the live and VOD broadcast. Muscle Flex has the opportunity to present its brand to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions,” commented Danny Alex, CEO and Founder of Muscle Flex.

“The people at dick clark productions have been amazing and it’s an amazing opportunity that I hope will lend itself to more down the road,” he added. “Ken and Tracy at TLK Fusion have proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events.”

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