Muscle Flex Inc. announced this morning that it will be a part of the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event.

Produced by industry leader Distinctive Assets, this official gift lounge is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Recognized as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media and international press organizations as well as musicians and industry leaders. This premier event will coincide with Muscle Flex’s BUDDY Tablet Caddy(TM) and Beagle StepFit(TM) commercial launches.

Although this year’s talent is yet to be released, celebrities who have previously come out to perform or present at the Latin GRAMMY Awards include:

Shakira, Ricky Martin, Jennifer Lopez, John Legend, Gloria Estefan, Carlos Santana, George Lopez, Jessica Simpson, Thalia, Marc Anthony, Eva Longoria, Los Tigres Del Norte, Black Eyed Peas, Sofia Vergara, Calle 13, Juan Luis Guerra, Penelope Cruz, Salma Hayek, Daddy Yankee and Daisy Fuentes

Muscle Flex is excited to showcase its Muscle Flex VATA Brasil Sports and Active Wear Line to the incredible list of international media and musicians. The possible media exposure garnered from this backstage event for the company’s Muscle Flex VATA Brasil Collection is admirable. The company will have the opportunity to meet and place Muscle Flex VATA Brasil pieces into the hands of some of the most influential entertainers and industry insiders.

“Muscle Flex is eager to participate in any media driven event that showcases and brings the potential for international attention to our products,” stated Danny Alex, CEO of Muscle Flex Inc. “This Distinctive Assets Gift Lounge is part of the official Latin GRAMMY week activities and will allow Muscle Flex to be face to face with the world’s most prolific and influential press, entertainers, music insiders and celebrities. It is the perfect recipe to launch the Muscle Flex BUDDY Tablet Caddy and Beagle StepFit national commercial campaigns.”

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