Muscle Flex Inc. this morning announced the preliminary results from its initial week of national test advertising for the Beagle StepFit. The company told investors that it is very pleased with a number of metrics associated with the first week of advertising that aired on 7 national cable stations. These elements include the following:

1. All of the elements associated with Muscle Flex’s entire direct
response mechanism from order capture, data transmittal to Moulton,
data management, reporting, merchant accounts etc. performed
flawlessly. Muscle Flex is confident in its direct response mechanism
performing at optimum efficiency on high volumes consistent with
marketing multiple products with high advertising budgets.
2. Sales for the Beagle StepFit accelerated and maintained consistency
throughout the week.
3. Up-sell targets were surpassed.
4. Strategic information garnered will enhance and improve overall sales
conversions and maximize product up-sells.

Muscle Flex up-sold its BUDDY Tablet Caddy on the Beagle StepFit offer. Muscle Flex believes a 4 week time frame is needed to achieve a profitable ad campaign for its products. Given initial results, the start of the “fitness season” in January and the start of the “outdoor” season in early February, the Beagle StepFit may be a highly profitable product for Muscle Flex. Also, The Beagle StepFit commercials will be aired simultaneously with the BUDDY Tablet Caddy in January, producing added repetition as well as increased up-sell sales numbers for both products.

The company believes this successful initial test gives the green light for not only the Beagle StepFit and BUDDY Tablet Caddy, but for additional products in its pipeline. A stable, accurate and dependable direct response delivery chain is the basis for any successful product launch. Muscle Flex promised to provide investors with additional information regarding the simultaneous January launch of the Beagle StepFit and the BUDDY Tablet Caddy in the coming days.

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