MusclePharm® is a leading developer of National Science Foundation approved nutritional supplements, engineered from the ground up by a team comprised of some of the best nutritional scientists. The Company is founded and managed by pro athletes who identified a major gap in the market and sought to fill it with the ultimate solution.
The entire lineup of MusclePharm products is designed specifically to meet performance profiles and regimens typical of today’s top athletes in sports from Mixed Martial Arts and Bodybuilding/Power lifting, to NFL Football, MLB Baseball and endurance sports. The products are proprietarily formulated to be 100% free from any banned substances while delivering the optimum balance of components. The Hardcore Series encompasses five unique products, covering everything from maximizing blends used to prepare for training and workouts, to “game day” super foods/stacks that offer sustained energy and performance boosts, with two products even created just for night time recovery and muscle growth.
Also in the offerings is a series of FitGel shots of concentrated products, incorporating the patent-pending Profusion™ Technology (essentially a high bandwidth molecular processing boost) designed for on-the-go profiles and a unique formulation designed to shred excess weight, perfect for the wider range of nutritional consumers who are looking to tone down and get in shape.
MusclePharm is a serious, healthy, natural supplement developer run by people who know what the sports demand and what the body demands, people who themselves languished in the contemporary supplement market and sought a new way. The answer is MusclePharm and the Company has not wasted any time signing top athletes from all major target markets, subsequently engaging all the right retail outlets, placing the product on over 5k stores shelves throughout the US at leading retailers like GNC and Vitamin Shoppe. The Company has also done an excellent job with its web presence and the products are readily available online via bodybuilding.com, Amazon and Vitacost.com, with a sharp website making it easy for interested consumers to shop online or find a local retailer.
The Company also has a line of sportswear designed for the serious athletic competitor. No frill, all skill gear for the hardest hitting looks, MusclePharm Sportswear is really taking off with MMA fighters and a recent announcement, May 19, 2011, of the Company’s clothing line going live at a variety of top MMA e-retailers has only accelerated momentum.
Also in May the Company showed its brilliant branding and marketing savvy, bringing New York Giants and Jets greats like Justin Tuck, Amani Toomer and Santonio Holmes to the grand opening of a new GNC location in New Jersey. It is this kind of exposure, coupled with the products winning instant credibility via first-hand usage throughout the athletics sector, that has produced such a strong platform for both MSLP and the products.
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