Rihanna, Lady Gaga, Madonna, Shakira, Britney Spears, Justin Beiber and other top names in the music industry have signed up for helping Africa. If you thought social networking sites were futile, then think again. These pop icons are urging other celebrities to join the social media campaign to aid the ongoing food crisis in East Africa. With the popular social platforms of Facebook and Twitter, they are reaching out to several music fans across the world to spread awareness about the extreme food shortage in Africa.

The campaign is called Save the Children. Over 700 million audience in Facebook and Twitter will be able to view a short film on the crisis. It is created by award winning director Kevin MacDonald from footage of East Africa. It is set to the 1973 Bob Marley and the Wailers song High Tide or Low Tide and is expected to reach over a billion people. It brings together the resources of Universal Music Group, Yahoo, Facebook, Msn, Youtube,Twitter and others.

A majority of the celebrities are expected to share the video and spread awareness about the crisis to millions of their followers.
A lot of lives can potentially be saved by these celebrities who are doing their bit to help Africa.

A couple of messages from them can reach millions of people and spread awareness about the plight of people in Africa. These hearty causes always go a long way and as the campaign progresses a lot more celebrities might join in. You can view the video below.