Coming soon...., reveals the new Pottermore website that bears only Rowling's signature without any further details about the content of the site.
Although Rowling's lawyer refused to give any further details about the website, it is speculated that it will be an interactive platform where Harry Potter fans will be able to meet and access a wide range of games, competitions and even buy books.
It all started with the unveiling of a new project where fans were asked to enter ten individual coordinates in the search box of a site called secretstreetview.com.
This is not a new book, but it is something equally exciting. As a teaser before the official announcement, ten letters have been hidden on this website for you to find. To locate them you just need to enter ten individual coordinates in the search box and explore, outlines the project site.
The coordinates are being revealed among ten Harry Potter fan sites throughout the 15th and 16th of June 2011. Find the correct sites and you could be one of the first to piece the word together, it further mentions. The letter found at each location spelled out the Pottermore name.
However, Harry Potter fansite, the Leaky Couldron has been granted a preview of the Pottermore and all they revealed was that it is breathtaking.
Besides this, the Leaky Couldron blog also mentions that there has also been a lot of discussion around the trademark information on the word Pottermore. The info, which was registered in 2009, says that Pottermore is trademarked for, among other things, multiple-user networks, online boards, digital audio, printed books, toys, retail stores, and much more.