A Cadbury Dairy Milk Bliss ad with copy that reads Move over Naomi, there's a new diva in town has incensed Naomi Campbell, the presumed subject of the advertisement, which shows a Cadbury Daily Milk Bliss bar atop a bed of diamonds.
The supermodel famous for flying off the handle isn't upset about being called a 'diva' - she is charging the company with racism.
It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful, Campell said in a statement.
A Cadbury spokesperson defended the campaign as a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss, but later added that the ad was no longer in circulation... we have no plans to repeat the campaign. But being no longer in circulation does not neccessarily mean that the company pulled the ad, it just means it is not sending it to any new outlets.
Cadbury, which is owned by Kraft foods, has not offered an official apology to Campbell or responded to her comments directly, as of yet. Earlier this week there was some speculation that Campbell would sue the chocolate maker, but it does not appear that she has taken any official steps in that direction.