Players in the NBA's upcoming All-Star Game on Feb. 26 will once again don newly-designed uniforms, courtesy of adidas, which unveiled the new gear on Thursday.
The company's press release states that the uniforms pay homage to host city Orlando's vacation and laid back atmosphere and the 20th anniversary of the 1992 NBA All-Star game also held there. Players will also wear bright orange sneakers that specifically pay homage to Orlando's Orange County and the Florida's renowned oranges.
NBA All-Star is an exciting event that combines sports, style and entertainment unlike any other in the world, said Lawrence Norman, adidas's vice president of global basketball. NBA All-Star is the premier event to showcase adidas' court-to-street heritage on basketball's biggest stage and bring it to fans around the world.
Jerseys feature block lettering and layout drawn from the jerseys worn in the 1992 All-Star Game. Also, according to the Orlando Sentinel, they start out dark and end up light, which is meant to convey an out-in-the-sun, faded approach. The jerseys appear to contain orange accents, which may be the lighter color that the blue East and red West pieces transition to.
Orlando Magic center Dwight Howard and Chicago Bulls guard Derrick Rose, who both have a lucrative endorsement deals with adidas, will wear bright orange versions of their signature sneaker lines, in keeping with the brand's theme. Howard will sport his adiPower Howard 2, while Rose will wear his adizero Rose 2.5.
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The Sentinel cites Travis Blasingame, adidas' global director of basketball apparel often, as the company executive who often receives input from Howard and Rose about apparel.
With me and Derrick, they show us a lot of stuff, said Howard. I just give them feedback on what players are saying when we play in All-Star Games and what they say when they see our gear.
Jerseys and shoes aren't the only pieces getting makeovers, however. Other ones include:
- Warm-up jackets -- along with the jerseys, these lightweight, windbreaker style, full-zip jackets feature a hardwood heather pattern inspired by the floor of the Orlando Arena in 1992 and sun-drenched Florida. They also feature elbow patches and a laser perforated color contrast.
- Warm-up pants -- these are functional stretch denim pants that feature mock denim stitching and pockets.
- Both the jackets and pants feature tonal grey coloring with East (Blue) and West (Red) accents for a stylish off-court look to match the laid back Florida vibe.
- Shorts -- these woven shorts are inspired by board shorts and feature a sublimated mesh pattern for high performance and breathability. Along with the jerseys, they also feature tonal blue and red colors and three stripes of silver and gold accent coloring on the sides in order to stand out.
View the slideshow above for pictures of the new uniforms and shoes.