The National Basketball Association on Monday announced the launch of its first-ever online and mobile sites designed for fans in India.
The sites, which includes live games, video highlights, select Hindi content, player blogs and columns from two India-based columnists, is being introduced with marketing partners Hewlett-Packard Co and Adidas AG's Reebok.
The sport has more than 4 million active participants in India, according to the NBA, which cited data from the Basketball Federation of India (BFI).
There is a great appetite for basketball across India and the sites will offer Indian fans the opportunity to learn more about the NBA and basketball in India, BFI Secretary General Harish Sharma said in the NBA statement. Basketball is one of the fastest-growing sports in India.