Netflix has hit the Nintendo 3DS eShop with a free app that will eventually allow users to watch 3D movies without specialized glasses. The announcement comes amid a period of bad press for the movie service as it increased its prices by separating the previously combined cost of movie streaming and DVD rental.

The 2D version of the App was added to the device today with the aim of giving 3DS owners access to the Netflix movie library that can be streamed through Wi-Fi hubs across the country.

Imagine you want to watch something on the big screen and your kid is watching SpongeBob Squarepants? Simply load up SpongeBob on the 3DS hand the device to the kiddo and take over the bigger TV, President of Nintendo America Reggie Fils-Aime said at the 2011 Dame Developers Conference.

Users have been expecting this feature since the launch of the device at March and it comes at a time where Nintendo faces stiff competition from Sony Microsoft and smartphone games according to a report in the Wall Street Journal.

Netflix shocked its users this week by separating its price plans.  Rather than $9.99 per month for unlimited streaming and one DVD out at a time, for example, customers will be charged $7.99 for streaming and $7.99 for one DVD, for a total of $15.98 per month. The change is effective immediately for new customers and switches on September 1 for existing users.