According to neuroscientists, the worship of Apple is real. Scientists compared MRIs of Apple fans to those who identify themselves as religious and found that the same part of the brain lights up in both groups. This indicates that Apple triggers the same emotions and reactions as for those who are religious.

In BBC's documentary, Secrets of Superbrands, Apple Stores are likened to cathedrals. Inc's Renee Oricchio writes, Apple stores often feature stone or other types of austere, simple flooring like a church with products mounted on pedestals like individual altars.

BBC's Alex Riley and Adame Boome write, The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop.

Steve Jobs just may be a god to some people.