White House officials, the Department of Health and Human Services and the Centers for Disease Control and Prevention (CDC) announced Tuesday a new five-year national communication campaign, Act Against AIDS, to refocus the national attention on the AIDS crisis.
According to CDC data released last year, about 56,000 Americans become newly infected with HIV each year, and over 14,000 people with AIDS die each year in the United States.
The new campaign will feature public service announcements (PSAs) and online communications, as well as targeted messages and outreach to the populations most severely affected by HIV/AIDS, beginning with African-Americans, with subsequent phases focusing on Latinos and other communities disproportionately impacted.
To help achieve widespread use of the campaign messages within African-American communities, the Obama Administration also announced today the Act Against AIDS Leadership Initiative (AAALI), a partnership with 14 of the nation's leading African-American civic organizations to integrate HIV prevention into each organization's outreach programs.
Further, the CDC is collaborating with the Henry J. Kaiser Family Foundation to focus on outreach and technical assistance to the media and the entertainment industry.
Act Against AIDS seeks to put the HIV crisis back on the national radar screen, said Melody Barnes, Assistant to the President and Director of the White House Domestic Policy Council.
Our goal is to remind Americans that HIV/AIDS continues to pose a serious health threat in the United States and encourage them to get the facts they need to take action for themselves and their communities.
The Act Against AIDS campaign will be supported by a CDC budget of roughly $45 million over the next five years, as well as the efforts of community, media, and public health partners across the country to promote and utilize campaign materials and messages.
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