The New Jersey Devil's front office opened itself up to ridicule and mockery on Twitter and elsewhere on the internet with the launch of their #noblue campaign.
The #noblue campaign is an effort to prevent tickets to games three and four of the Eastern Conference Finals, which will be played at the Prudential Center, from being sold to Rangers fans on the secondary ticket market.
The initiative is nothing new, teams have attempted similar efforts in the past, especially when they are playing a geographical rival. The Islanders, Rangers and Devils each deal with the problem, as well as other teams. Sometimes teams don't need to be located near each other for the problem to develop.
The Carolina Hurricanes have had problems with Buffalo Sabre fans (many who are transplants in the area) filling the building when the teams meet. It got so bad the Raleigh News & Observer did a story on Hurricane season ticket holders refusing to attend Buffalo games.
The problem for the Devils, and other teams that have been victimized by this kind of trend, is that these campaigns don't work. The campaign sends a clear signal that the Devils are afraid they won't have a home ice advantage.
But the campaign gives as much strength and support to Ranger fans as it does Devil fans.Every Devils fan that hears this campaign and tries to help will be matched by a Ranger fan that see this will now try harder to get tickets of their own in an effort to help their team.
The Devils are encouraging fans to use one of several ways to get rid of unwanted tickets and have listed them on their website:
- If you own seats and have to sell for any of the home games because of conflicts, do NOT list your seats on the secondary market. Blogs such as Fire and Ice, In Lou We Trust, and HFBoards provide you with outlets to speak directly with other Devils fans who are looking for seats. This will ensure you are selling ONLY to other Devils fans. You can ask for pictures or meet them to deliver tickets, to ensure where their loyalty lies.
- If you are unsure about conversing on Devils blogs to sell your tickets, you can call the Devils Fan Experience Team line at 855-DEV-ARMY, and as a service they will help you sell your seats you can't use to other Devils fans.
- If you do not own seats already, visit secondary market ticket sales websites including Ticket Exchange to purchase your tickets immediately. Thousands of seats still remain for both Rangers home games at The Garden. Therefore, there is a window right NOW, for Devils fans to swallow up all the remaining tickets for the upcoming Devils home games at the Rock. Seize that opportunity now while it is still available.