New Leaf Brands Inc. is a provider of great tasting, all natural, healthy beverages. The company’s first product was New Leaf Tea, which is now available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, health food stores and other retail establishments. New Leaf Brands announced today that nationally recognized beverage industry veteran Bill Sipper will join the company as chief operating officer effective February 1, 2010.
Mr. Sipper is a very well respected figure in the beverage industry. He has held senior-level positions at several top beverage marketers in the world. His market reach and depth of knowledge of the beverage industry includes North America, Asia, Europe, Central and South America. Mr. Sipper’s track record for helping develop new rising beverage brands is unparalleled and will be key to New Leaf’s rapid brand development and deployment nationwide.
Prior to joining New Leaf Brands, Mr. Sipper was founder of Cascadia Consulting Group, a recognized consumer packaged goods consulting firm with deep expertise across all key areas of the food and beverage business. Prior to founding Cascadia, Mr. Sipper held senior positions at beverage firms including: Ultimate Juice Company, Keeper Springs, Nantucket Nectars, Fresh Samantha and Chatham Beverage Company. He began his career at Evian Natural Spring Water and helped pioneer Evian to its height in the US, which in turn helped establish the premium bottled water category in America.
Mr. Sipper is very excited to be joining New Leaf Brands as they are entering their high growth expansion phase. He said, “I have never seen a brand better positioned to take flight in the market and succeed than New Leaf’s line of healthy, great tasting beverages. Consumers love the taste and are willing to try new and unique beverages like New Leaf, which drives retailer demand to offer the products. One taste of the unique flavor blends and the product sells itself.”