New Leaf Brands Inc. is a provider of great tasting, all natural, healthy beverages. New Leaf brands are available in 12 unique tea flavors, 2 diet ice teas and 4 lemonades. The company’s beverages can be found in over 12,000 outlets including restaurants, delis, pizzerias, health food stores and other retail establishments.
The company has doubled production of its new lineup of lemonades, which have sold out for the second time since market introduction in April. In addition, the company reported its Homemade Lemonade flavor was the number one New Leaf beverage distributed by Manhattan Beer in the New York City metro area for June and July to date.
Manhattan Beer launched an expanded campaign in April to distribute the company’s products in the New York metro area. This campaign more than doubled the previous distribution of New Leaf beverages. Manhattan Beer also began distributing New Leaf’s new product line of four lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar. The campaign exceeded expectations and has been accelerated to meet the growing demand for New Leaf’s full lineup of ready-to-drink beverages.
Eric Skae, New Leaf president and CEO, stated, “We have received overwhelming acceptance of our new lemonade flavors. Not surprisingly, we quickly sold out of our two first production runs and have doubled our third production run to meet this growing demand. Our overall case sales continue to gain momentum in our key markets and we expect this growth to continue.”