Toyota Motor Corp. (NYSE: TM) unveiled the 2014 Highlander at the 2013 New York Auto Show Wednesday. The third- generation mid-size SUV is targeted to a broad consumer base, as mid-sized SUV's have become the staple vehicle of families. The redesigned 2014 Highlander is one of four vehicles from Toyota that target families.
According to Bill Fay, Toyota Division Group Vice President and General Manager, Toyota Motor Sales, USA, the 2014 Highlander was designed with consumer input. Fay said the consumers wanted more interior space, including more cargo room, as well as more seating options and a stylish interior. Families also did not want to sacrifice any of the power of the vehicle. Most importantly, the 2014 Highlander needed to be fun to drive.
The 2013 Highlander was Consumer Reports’ highest-rated mid-size SUV, and it recently received U.S. News & World Report’s 2013 Best Cars for Families award, Fay noted during the unveiling, and the 2014 Highlander needed to match its predecessor in quality and design.
The 2014 Highlander has two powertrain options, a 2.7-liter four cylinder and a 3.5-liter V6 that will include a 6-speed automatic transmission. The 2014 Highlander promises great fuel economy and will also include a hybrid version. Fay also promised a quiet drive. The mid-size SUV will also have a "panoramic moonroof" and the dashboard will include easily accessible outlets for smartphone integration. The 2014 Highlander's safety features include a backup camera and blind spot safety monitors.
The 2014 Highlander will be manufactured in the United States at the Toyota plant in Indiana.