Newport Digital Technologies, Inc. announced this morning that it has developed a co-marketing campaign with the Ingram Micro Data Capture/POS Division to introduce the N37B ruggedized mobile computing device solution to the distributor’s U.S. value added reseller (VAR) channel. NPDT has begun a campaign that incorporates both internal sales and VAR reseller engagement activities, including attendance at the Ingram Micro Data Capture/POS Partner Invitational, GovEd Alliance events, and an upcoming WebEx scheduled to take place June 17, 2010.
NPDT’s N37B ruggedized mobile computer is a full featured device, certified by AT&T, for industrial applications such as inventory management, asset tracking, healthcare, law enforcement, field service/sales applications, and meter reading. Built to military standards, MIL-STD-461F and MIL-STD-810F, the device is an ideal solution for government and military applications as well.
As a result of this on-going marketing campaign, NPDT anticipates increased mindshare within the ruggedized mobile computer market. According to the press release, the market for mobile computer devices is estimated to be US$7 billion.
Mike Lutton, NPDT CEO, stated, “We are very excited to begin co-marketing our products with Ingram Micro. Their extensive VAR customer base and highly focused sales staff will enable us to get the N37B in front of our target customers and grow our market share faster than we could do on our own. We will work closely with Ingram Micro’s VARs and system integrators to establish partnerships that will enable us to better serve customers from the initial sales process with customer-specific applications all the way through to the service and activation processes.”
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