Media and entertainment giant News Corp. (NWS) Wednesday morning announced the appointment of former chief of AOL, Jonathan Miller, as chairman and chief executive officer of its Digital Media Group and chief digital officer of News Corp. The company also named Peter Levinsohn as president of New Media and Digital Distribution, Fox Filmed Entertainment.

Miller will report directly to Chairman and Chief Executive Officer of News Corp., Rupert Murdoch, and operate out of New York. Miller would be responsible for driving digital strategy across News Corp. businesses. As chief digital officer, Miller would handle the company's stand-alone digital businesses, including MySpace, IGN Entertainment, Photobucket, as well as Jamba and the Hulu joint venture with NBC Universal.

In a statement, Murdoch said, Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise.

With his strong background in media and entertainment, coupled with a deep understanding of the digital business, Jon Miller is - hands down - the best equipped executive to provide the vision, oversight and operational experience to truly transform our offerings, Murdoch continued.

Most recently, Miller was a founding partner of a digital media and communications investment firm Velocity Interactive Group. Miller served as chairman and chief executive officer of AOL from 2002 to 2006. While at AOL, Miller restructured its core business lines to focus on online advertising.

Prior to joining AOL, Miller served as president and chief executive officer of USA Information and Services, now IAC /InterActiveCorp. (IACI) and Expedia, Inc. (EXPE), after the company split into two in 2005.

Earlier, Miller served at various senior executive positions like managing director of Nickelodeon International and chief executive of Paramount's first branded international channel, Paramount Comedy Channel in London. Miller also spent five years at NBA Entertainment, serving as vice president of programming.

In his new position as president of New Media and Digital Distribution, Fox Filmed Entertainment, Levinsohn would report directly to Jim Gianopulos and Tom Rothman, chairmen and CEOs of Fox Filmed Entertainment. Levinsohn would be responsible for Fox Filmed Entertainment's entire content portfolio across all digital distribution channels. This includes the Hulu and third party platforms in the broadband, mobile and gaming markets.

Most recently, Levinsohn was president of Fox Interactive Media, where he was responsible for MySpace, IGN, Photobucket and FoxSports.com, among other web properties. Levinsohn is a 20-year veteran of News Corp. Earlier, Levinsohn served at various senior positions at News Corp., including president of Fox Digital Media, and president of Worldwide Pay Television and Video on Demand for Fox Filmed Entertainment.

In Wednesday's regular trading session, NWS is currently trading at $7.77, up $0.07 or 0.91% on a volume of 2.32 million shares. In the past 52-week period, the stock has been trading in a range of $5.61 to $20.29.

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