Nina Dobrev has added another feather to her cap, this time in the world of fashion. The actress has been identified as the latest celebrity host for Covet Fashion’s mobile app.
Covet Fashion made the announcement Wednesday, Us Weekly magazine reported. Dobrev joins a select group of stars that became Covet Fashion’s celebrity hosts which include “Scream Queens”’ Emma Roberts and “Think Like A Man” star Gabrielle Union.
Beginning March 16 and up till April, users of Covet Fashion’s app would be able to style their own avatars with selection from over 150 clothing brands, including Calvin Klein, Rebecca Minkoff and BCBG Max Azria. Players can also purchase fashion ensembles to add to their avatar’s virtual closet.
The app also allows users to style Dobrev’s avatar. Players can also take up 10 challenges, as they are tasked to appropriately style the actress’ avatar for events such as a dinner party, movie premiere or bachelorette party. The rewards of the themed challenges include virtual clothes for the player’s avatars.
Dobrev expressed her excitement over the new project. In a statement, she said she was “excited to partner with Covet Fashion.” She also stated that it was an opportunity for her to “engage with … fans on a completely new level.” Saying that fashion has been a huge part of her life, Dobrev added: “It'll be fun to see how Covet’s community of users style my avatar for everything from dinners with friends to red carpet appearances during style challenges!" Dobrev added.
Meanwhile, Covet Fashion’s executive Blair Ethington said the company was “thrilled” to have Dobrev as part of its app’s Celebrity Host series, according to Fashion Week Daily. Ethington described the actress as a “strong and beautiful woman.” The executive also said they were excited to provide the app’s users a chance to learn more about the actress’ style.
“We are looking forward to providing our community of users the opportunity to engage with Nina’s chic style and fun personality through our interactive style challenges,” Ethington stated.