Consumer electronics company, NIVS IntelliMedia Technology Group, Inc. announced yesterday that the company earned a “AAA” credit rating from China Export & Credit Insurance Corp. The credit risk rating assessment by Sinosure takes place annually and the “AAA” status is the highest award a company can receive; NIVS has maintained this status for five consecutive years.

“We are pleased to announce the continuation of Sinosure’s ‘AAA’ rating for NIVS since 2006,” commented Mr. Tianfu Li, Chairman and CEO of NIVS. “This entitlement is a strong recognition of NIVS’ risk management and internal control. As we proceed with our planned expansion of our electronics business, in particular our growing mobile phone business in both domestic and overseas markets, we are confident that our comprehensive risk management and highest credit rating will further strengthen NIVS’ market position and brand awareness, while enhance our competitive advantages. With our highly-disciplined internal controls and risk management system in China’s electronics industry, we are confident we will maintain our ‘AAA’ rating in the years to come.”

Sinosure is the only policy-oriented Chinese insurance company that specializes in export credit insurance. Its rating system employs a combination of qualitative and quantitative analysis of an entity’s macro environment, management team, internal controls, financial strength, suppliers and customers. Sinosure’s mission is to support national enterprises and hi-tech corporations with innovative technologies and products to develop overseas markets.

188 companies throughout the Guangdong have been rated by Sinosure, but only 14 have attained the “AAA” rating, including NIVS. The rating reflects a company’s legal status, business scale, credit history, and business prospect, and the “AAA” rating recognizes an enterprise’s excellence in business operation, credit worthiness, and internal risk management.