No Doubt has apologized to native Americans over the weekend after the group’s music video for “Looking Hot” was seen as offensive due to its portrayal of native American stereotypes.
Along with the apology, No Doubt pulled the video for “Looking Hot,” in wake of the controversy.
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history,” the group wrote Saturday on their website.
“Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people.  This is of great concern to us and we are removing the video immediately.  The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.  We sincerely apologize to the Native American community and anyone else offended by this video.  Being hurtful to anyone is simply not who we are.”
While the band pulled the music video, the clip of “Looking Hot” can still be viewed on YouTube.
In the video, No Doubt’s Gwen Stefani is dressed up as a sexy native American taken captive by cowboys. The music video includes fighting between cowboys and Indians.
No Doubt fans and music observers used Twitter to express how the “Looking Hot” video offended them.
“People really need to quit defending No Doubt for the ‘LookingHot’ video,” wrote @NatalieJill. “I really, really can't believe they thought that was a good idea.”
However, others said they don’t see why the video was offensive.
“I actually don't see what the fuss is all about after putting myself through the pain of watching the video._ She does look hot in those clothes...So I wonder if now they will ban all the Cowboy and Indian films, because they may offend,” wrote YouTube user sackmagick.
Fellow YouTube user twenty9roller2012 agreed, saying people are too sensitive these days.
“Everyones offended about EVERYTHING!! Better not show Tombstone cause it might show an indian walking by in the scene. Or release The new movie with Tonto in it cause he might look at a teepee or something,” they wrote.
“Everyone is so worried about being politically incorrect anymore. Quit sniveling you bunch of whinebags. No more Rap music cause it talks of killing cops and is demeaning to women. Jeez!!!”