Jack in the Box's new ad points out a troubling epidemic on the rise: nugging.

"Nugging", like mugging, involves theft, but nugging specifically means stealing chicken nuggets.

The ad shows two women who claim they were victims of a nugging while their boyfriends stepped away from the table. But did they really get nugged, or were they unable to resist the temptation of the nuggets sitting right in front of them? Jack in the Box's lead ad agency is Secret Weapon Marketing.

See for yourself:

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