File this under the "well duh" category.
According to a report from All Things Digital, Nokia will be ditching their Symbian phones in the U.S. and solely focusing on Windows Phone 7 phones. It will also kill off the low and mid-market feature phones in the U.S. as well. In an interview with All Things Digital's Ina Fried, Chris Weber, Nokia's head of North America, revealed the company's upcoming goals.
"When we launch Windows Phones we will essentially be out of the Symbian business, the S40 business, etc. It will be Windows Phone and the accessories around that. The reality is if we are not successful with Windows Phone, it doesn't matter what we do (elsewhere)," Weber said.
Weber said the first phones will be developed for North America and then shipped globally. The company is also planning its biggest marketing push ever in North America, to re-establish its presence there.
Weber said North America is the main priority for Nokia because it knows that's where Windows phones have the best chance at making a dent. In the past year, both Nokia and Windows have had a dismal impact on the smartphone market in the U.S.
In addition, Nokia will also pass on bringing the N9, a MeeGo based phone, to the U.S. It will be all Microsoft in the U.S. for Nokia, all the time.
The moves shouldn't come as a surprise. According to research firms Gartner and Canalys, Nokia has already lost its long-time reign as the top manufacturer of smartphones in the U.S. to Apple and Samsung. Globally, its hold on the smartphone market has slipped as well. The company is still number one in terms of overall phones sold but even its bread and butter, feature phones, is down four percent globally according to recent numbers from IDC.
Like Nokia CEO Stephen Elop, Weber came from Microsoft. Microsoft and Nokia will jointly look for a revival/uprising in the smartphone market in the U.S. Recent numbers from research firm comScore indicated Microsoft's market share in smartphones has dropped about 22 percent in the last few month.