Nokia announced three new handsets on Wednesday, all sporting the new version of Symbian OS.
A few days ago, the Nokia Facebook page attempted to whip up anticipation with a countdown timer that read It's Almost Time to Try something New! but savvy surfers quickly discovered the belle_fb_TeaserMain line that gave away the surprise.
Nokia fans had already been expecting (and in some cases, looking at the beta for) Symbian Belle, and the company delivered on Wednesday at an event in Hong Kong with three new devices featuring the latest version.
The lower-end Nokia 600 offers features such as the company's loudest speaker to date, an FM transmitter, and a reported 60-hour battery life. The Nokia 700 and 701 are 1GHz smartphones with built-in NFC, the former being touted in the press release as “the most compact touch monoblock smartphone in the market right now,” and the latter supposedly with the world's brightest screen.
In some ways, Nokia's recent history resembles that of Canadian company Research in Motion. Both companies had until recently enjoyed the top spot in their respective markets -- RIM with its BlackBerry smartphones, which virtually defined the term throughout the latter half of last decade, and Nokia with its Symbian platform.
Like RIM, Nokia saw much of its share fall off when Google's Android OS surged to the top near the end of last year. The Symbian platform lost a considerable amount of the market share that it once had throughout the world -- and, unlike BlackBerry, the Symbian OS had barely managed to achieve a foothold in the United States.
In February, Nokia announced that it would be adopting Windows Phone 7 OS for its principal smartphone strategy, a move which surprised many. The official press release did not detail the future of Symbian, except that a footnote saying that Nokia would continue to innovate and maintain the vibrancy of our Symbian-based smart-phones during the negotiation of the Microsoft partnership and thereafter.”
Also like RIM, Nokia is trying to slow its market descent by attracting consumer and critical attention with new products at a critical time for the company. The 600, 700, and 701 could be seen as a final stop for Symbian, or a dedication to a platform than many would like to see continue -- especially considering Windows Phone's own struggling market share.
James Lee Phillips is a Senior Writer & Research Analyst for IBG.com. With offices in Dallas, Las Vegas, and New York, & London, IBG is quickly becoming the leading expert in Internet Marketing, Local Search, SEO, Website Development and Reputation Management. More information can be found at www.ibg.com. Gillece Services Provides Plumbing Services to Pittsburgh, PA. Gillece Plumbing and Heating prides themselves on impeccable customer service and high success rates.