NXT Nutritionals Holdings, Inc., a developer and marketer of proprietary, patent-pending healthy natural alternative sweeteners, food and beverage products, recently announced an agreement with Advantage Sales and Marketing, LLC, a consumer packaged goods sales and marketing agency specializing in grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.

NXT Nutritionals Holdings, Inc. has commenced this agreement to market the company’s SUSTA™ natural sweetener and all-natural Healthy Dairy® Yogurt smoothies. Advantage Sales and Marketing’s cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions includes headquarter sales, retail merchandising and marketing services.

Michael McCarthy, president and chief executive officer of NXT Nutritionals Holdings, Inc., stated, “We are very pleased to be working with a prime broker network such as Advantage Sales and Marketing. They are uniquely positioned to aggressively market our products with enthusiasm and zeal in today’s competitive retail environment.”