The U.S. President Barack Obama will visit North Carolina and Virginia on Wednesday to tout his controversial health care reform plan.

The White House said the President will conduct a town hall discussion in Raleigh, the capital city of North Carolina with small business owners, employees and residents about the impact of high cost of health care and the need for real reform.

He will deliver prepared remarks followed by taking questions from the audience.

After that, the President will travel to Bristol, VA to discuss the need for real health reform with approximately 150 Kroger employees where he will also deliver prepared remarks, the White House said in its website.

Cincinnati-based Kroger, the nation's largest traditional grocery chain says it's the first official presidential visit in memory to the store.

Spokeswoman Meghan Glynn says the visit is an honor for Kroger employees, and that the excitement level is high.

Further details of the president's visit were not disclosed.