Cyma Zarghami, Nickelodeon's president, confirmed to the New York Times that it will bring back 90's Nickelodeon shows rebroadcasted in the evening block on TeenNick with the tagline, The 90's Are All That, an allusion to the ever popular All That which will be featured first in the lineup. The schedule is set to run weekdays between midnight and 4 a.m. and will also include Kenan & Kel, Clarissa Explains It All and Doug in that order, with the possibility to expand based on viewer suggestions.
Nickelodeon began thoughts of bringing back old shows after a group of interns last summer prompted attention to network executives. The group of interns compiled data from social media outlets like Facebook that displayed the fan demands to bring back programming. After presenting the fan interest data, which currently amounts to more than 15 million people according to Nickelodeon executives, and countless YouTube video compilations and tributes, executives began to examine the data and entertain the idea of bringing back 90's shows.
Directly catering to its fan base, the marketing slogan for The 90's Are All That states, You demanded it! Watch! Discuss! Obsess! and appears on, surprise, Facebook and other social media outlets.
Zarghami confirmed the possibility of rotating shows contingent on the success of the launch, which will be heavily marketed through the word of mouth along with social media. She also said that the network will continue to be influenced by the views solely based on feedback on social media. We'll have the audience pick where we go next, Zarghami said.
In a business sense, the revival of old Nickelodeon shows is a cheap endeavor, since Nickelodeon already owns the rights to the shows. Also, the new block, scheduled for the evening hours where ratings are dismally low in comparison to daytime blocks, can open the network to an entire different déjà vu demographic, a group of young adults aged 17-34 longing for their childhood programs on what is commonly referred to as the old Nickelodeon.
Nickelodeon began in 1979 as a network to accommodate programming for children around the world. As the number-one-rated basic cable network for 16 consecutive years, as its websites states, Nickelodeon has since expanded its empire, headed under Viacom, to cover all young demographics. Nick Jr. serves young children along with NickToons. TeenNick was created in 2002 to extend the reach to teenaged viewers. Since its debut in 1985, Nick at Nite remains part of Nickelodeon during its evening block, playing family sitcom favorites from the past.
The 90's Are All That airing July 25 at midnight will not replace Nick at Nite since it will be a part of the TeenNick network, unavailable on basic cable. Not to worry, fans of The 90's Are All That Facebook page have already addressed the issue of streaming the lineup via the Internet, which will prompt attention to the gatekeepers who monitor feedback sent from old Nickelodeon fans.
I don't have cable. Many of my generation don't, said Facebook user Adam Jacobs on a discussion board post. What I watch, I watch on the internet. He suggested using streaming services like Hulu, which may or may not stream The 90's Are All That programming.
TeenNick.com has not confirmed whether or not internet users can stream the rebroadcasted programming on its website.
90's Are All That (TeenNick) Schedule for July 25:
12:00 a.m. - All That
12:30 a.m. - Kenan & Kel
1:00 a.m. - Clarissa Explains It All
1:30 a.m. - Doug
2:00 a.m. - All That
2:30 a.m. - Kenan & Kel
3:00 a.m. - Clarissa Explains It All
3:30 a.m. - Doug