Fresh off their campaign to get Ellen DeGeneres removed as spokeswoman for JC Penney because of her sexual orientation, the group calling itself One Million Moms is going after Urban Outfitters for a photo in their catalog.
In one of their photos in the catalog, Urban Outfitters depicts two women kissing.
WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days, One Million Moms wrote on their website. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.
Before your child has a chance to read the newest Urban Outfitters catalog call to unsubscribe from their mailing list and then throw it away, they continued. When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and inappropriate for a teen who is the company's target customer.
Earlier this year, One Million Moms went after JC Penney when the retailer named Ellen DeGeneres as their spokeswoman. Butmany people came to DeGeneres' defense, including Bill O'Reilly and the CEO of JC Penney, Ron Johnson.
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families, One Million Moms wrote on their website. DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years, they concluded.
I'm happy about [being the spokeswoman], JC Penney is happy about it, DeGeneres said on her talk show in February. But there's this group called One Million Moms that is not happy about it. And normally I try not to pay attention to my haters, but this time I'd like to talk about it because my haters are my motivators. This organization doesn't think I should be the spokesperson because I am gay. So for those of you tuning in for the first time, I'm gay. I hope you were sitting down. ... So they wanted to get me fired, and I'm proud and happy to say that jcpenney stuck by their decision to make me their spokesperson.
We don't look at it like a controversy, Johnson said in February. One of the great things about America is people can speak their mind. And you know, the organization that believes one thing has spoken and it was great to see Ellen share her views yesterday. And we stand squarely behind Ellen as our spokesperson and that's a great thing. Because she shares the same values that we do in our company. Our company was founded 110 years ago on the Golden Rule, which is about treating people fair and square, just like you would like to be treated yourself. And we think Ellen represents the values of our company and the values that we share.
Urban Outfitters has not responded to One Million Moms.