“Orange Is The New Black” star Ruby Rose has landed the Urban Decay campaign. She has become the face of the cosmetics brand for its new makeup line. The Australian actress has starred in the brand's new campaign that is rocking billboards in New York.

The 29-year-old star joins the Urban Decay family as its “Most Addictive New Vice.” The partnership was announced on Wednesday and the company said that Rose will “keep on rocking [Urban Decay’s] world and spreading the gospel of [its] self-expression, addiction to color, and ‘beauty with an edge.’”

“Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves,” said the Melbourne-raised Rose. Not much has been revealed by the cosmetics brand about the new campaign. It is known for its top-selling Naked eye palettes.

Urban Decay with its tagline of “beauty with an edge” perfectly fits Rose, who has been a DJ, model, actress, radio host and former MTV VJ. Besides, she is also an LGBTQ rights proponent. The former brand ambassador of Maybelline was announced as the new face of Denim & Supply Ralph Lauren along with Hailey Baldwin in January.

Meanwhile, Rose’s liking for Urban Decay emerges from an organic appreciation for the brand. In an interview with People in January, Rose told that her beauty must have’s include a few products from Urban Decay. These include Perversion Mascara and the Naked Flushed Bronzer/Highlighter/Blush Strip.

Talking to the magazine, she said she uses some cover-up and does not venture out of the house without some lip balm and mascara. Eyebrows are very important for the actress. Rose added that these were some of her go-to makeup products.