France Telecom's Orange is in talks to buy a stake of between 30 percent and 50 percent in video-sharing web site Dailymotion, a blog on the website of French weekly L'Express said on Friday.
Orange declined to comment on the report, which did not cite a specific source.
Dailymotion was not immediately available for comment.
In an e-mailed invitation on Friday, France Telecom said its chief executive Stephane Richard will hold a news conference on January 25 to unveil a new development in Orange's content strategy. It did not provide further details.
France Telecom, also known by its brand name Orange, is changing its content strategy as part of a plan by Richard to spur growth and restore worker morale after more than 30 staff committed suicide.
Earlier this week, Orange and French pay-TV group Canal Plus unveiled a strategic partnership, merging their cinema channels.
The blog put the value of Dailymotion at around 200 to 250 million euros ($270.7 million to $338.3 million), a far cry from the $1.65 billion Google paid to buy YouTube in 2006.
France's sovereign fund FSI, owner of close to 14 percent of France Telecom, invested 7.5 million euros in Dailymotion in October 2009.
(Reporting by Julien Ponthus and Dominique Vidalon; Editing by Jon Loades-Carter)