Payless ShoeSource announced on Thursday the continued expansion of its Champion//Activelite shoe line which incorporates new minimalist shoe technology. The line will continue through the spring and summer seasons.
The retailer now has several Activelite styles for men, women and children which feature Payless's new minimalist shoe technology which combines a light weight with comfort and performance features. The technology is rooted in a less is more design with an overall minimalist shoe construction, low-profile soles and enhanced flexibility features that emulate being barefoot.
Our Champion//Activelite shoes are amazingly lightweight -- a shoe is as light as a stack of feathers or three sheets of bubble wrap, said LuAnn Via, CEO of Payless. We've combined our Activelite technology with supportive insole cushioning and flexibility features to keep people light on their feet and to aid ease of motion -- for any workout activity. These active lifestyle and performance shoes look and feel great and function like they cost three times the price.
The shoes range in price from $15 for sandals to $35 for running shoes and can be found in Payless stores in the U.S., Canada and Puerto Rico, as well as on Payless.com.