People’s Liberation, Inc., the designer of high-end casual apparel under the brand names William Rastâ„¢, J. Lindebergâ„¢ and People’s Liberationâ„¢, announced today the acquisition and opening of its Los Angeles-based J. Lindeberg retail store in the Beverly Center in Los Angeles.
â€œWith the acquisition of this Beverly Center location, we now have a corporately owned retail presence in both New York and Los Angeles for our J. Lindeberg brand,â€ stated Colin Dyne, CEO of Peopleâ€™s Liberation. â€œOur growth plans include expanding our retail footprint to optimize our margins and better control our brands.â€
He continued, â€œThis storeâ€™s high profile and its sales performance under the prior third-party license arrangement make it the logical West Coast counterpart of our flagship J. Lindeberg store in Manhattanâ€™s SoHo district. The Beverly Center has been a magnet for Southern California fashion-seekers for decades.â€