People’s Liberation, Inc., the designer of high-end casual apparel under the brand names William Rastâ„¢, J. Lindebergâ„¢ and People’s Liberationâ„¢, announced today the acquisition and opening of its Los Angeles-based J. Lindeberg retail store in the Beverly Center in Los Angeles.

“With the acquisition of this Beverly Center location, we now have a corporately owned retail presence in both New York and Los Angeles for our J. Lindeberg brand,” stated Colin Dyne, CEO of People’s Liberation. “Our growth plans include expanding our retail footprint to optimize our margins and better control our brands.”

He continued, “This store’s high profile and its sales performance under the prior third-party license arrangement make it the logical West Coast counterpart of our flagship J. Lindeberg store in Manhattan’s SoHo district. The Beverly Center has been a magnet for Southern California fashion-seekers for decades.”