Leveraging the powerful world of social media, PeopleString Corp. today officially launched PeopleDeals, a social coupon platform that allows merchants to launch real-time social media advertising and, through its shareItUp feature, offer deals that grow in value as they are shared via social networks, e-mail or text.

PeopleDeals was designed to give incentives to customer loyalty by increasing the value of the deals and coupons as they are shared. Currently, users can share deals through Facebook, Twitter, PeopleString, MySpace, Blogger, TypePad, LiveJournal, Delicious, SMS or e-mail.

“PeopleDeals drives long-term customer relationships by rewarding loyalty with increasing discounts, rather than one shot deals,” Darin Myman, PeopleString’s president and CEO stated in the press release. “PeopleDeals offers merchants something Groupon and its clones – which often attract one-time bargain shoppers – do not: a fully customizable coupon platform, direct connection with their customers, and most importantly, a growing, loyal customer base that will advocate on their behalf.”

In an effort to increase online distribution, PeopleDeals has partnered with toolbar and app marketing company ALOT.com, a division of Vertro Inc. (NASDAQ: VTRO), in a deal where ALOT.com will feature a specially designed PeopleDeals app on its site and promote the app to its user base.

PeopleDeals also caters to merchants, allowing them to customize the details of their deal, view a deal’s progress in real time, and decide beforehand at what price or redemption level they want to cap the offer to ensure profitability. The merchants also have the option of offering several deals at once for no additional charge.

“PeopleDeals makes more expensive marketing channels unnecessary and passes those savings along to the consumer in the form of better deals and bigger discounts,” said Myman. “The cost of traditional marketing is an enormous burden on merchants and particularly small businesses. PeopleDeals provides unlimited marketing potential and the ability to connect directly with a loyal customer base for a third of what a business owner might spend on a single Valpak advertisement or a costly Groupon.”

For more information visit www.peoplestring.com and www.peopledeals.com