The ad is simple, a head shot of Perry speaking in front of a white background. Immediately, Perry takes a not-so-subtle dig at his potential general election foe President Barack Obama.
If you're looking for a slick politician or a guy with great Teleprompter skills, we already have that and he's destroying our economy, Perry says.
The governor is wearing a light blue shirt without a tie in the ad.
The Wall Street Journal reported that his ad is just part of Perry's new push in Iowa. He recently upped his staff to 12 paid members in the state, and has two visits planned for this week.
According to the last Real Clear Politics aggregate of Polls, Perry currently has 7.2 percent support in the state, far behind leaders Mitt Romney and Herman Cain.