width=500Obese people should go vegetarian, or so says PETA.

The much maligned animal rights group's new message is, Save the Whales by giving up meat if you need to lose weight. It's clever, but is it effective?

In their official press release PETA said, Anyone wishing to achieve a hot beach bod is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters.

That may be true to some degree, but PETA's reputation precedes them, so I doubt anyone will listen. The ad will probably anger people more than anything else.

What do you think of PETA's new message?