The famous maker of laundry and shaving products as Gillette and Tide based in Cincinnati; Procter & Gamble Co, is witnessing an improvement of its sales within the second quarter due to an overall marketing and promotion re-organization along with a price reduction by almost 10 percent and new products to re-adapt to the current global demand within the ongoing crisis, having in fact the P&G shares jumping by $2.21 or 4.1 percent to reach $55.97 in today's morning trading.